SALESmanago, Polish based marketing automation startup, has closed a new funding round totalling to $6 million. The investor is Austrian venture capital fund 3TS Capital Partners. Raised finances are to be used for further markets expansions. It’s the third large investment deal in Poland this month after Audioteka and Telemedi.co.
SALESmanago provides a wide range of marketing automation tools, as well as lead generation, nurturing and scoring solutions. Founded in 2011, today SALESmanago employs over 130 people in 10 countries. The company has previously raised at least $7.6 million since 2014, and has established itself on European and US markets. A month ago SALESmanago reported a revenue of $4,2 mln, which constitutes 200% growth over 2014 results and a net profit of $0,6 mln. The goal for 2016 is revenue of $7,5 mln and strengthening a leadership position among marketing automation players for eCommerce and B2C companies.
“It was an excellent year for us and a year of significant challenges connected with scaling such dynamically growing business. We have a team of great people who drive the company, and we are all excited about the possibility of developing a very competitive product. Our aim remains still the same: becoming the leader of Marketing Automation market in Europe. The plan for 2016 is growth to around $7,5 million and creating a whole bunch of new exciting features for marketers in B2C segment” – says Greg Blazewicz, SALESmanago Marketing Automation CEO & Founder
In 2015, SALESmanago opened new offices and subsidiaries in New York, Bangalore, and London, and now is headed for further markets expansion and product development.